Introduction #
The Performance tab of the Reseller Toolkit is where you can find key summary-level data and metrics for your resale business on a year-to-date basis. It includes both raw summary numbers as well as feedback on how your business is performing—including actions to consider for even better performance.
This entire page is read-only. It collects and summarizes data from the other tabs in the Google Sheets file.
Key Fields #
Year-to-Date Revenue: The total amount of money received for the company for the active year from all sources (including both product sales and other revenue streams).
Expenses: The total amount paid for business expenses, both for inventory and other business costs.
Year-to-Date Net Profit: The (pre-income tax) profit left in the business after deducting expenses from revenue.
Total Sales Tax Owed: The net sales tax owed to the government (if this is a negative value, you would typically be due a refund or credit).
Total Sales: The number of sales you have made for the calendar year.
Profit Margin: How much of your total revenues turns into profit after deducting all expenses, expressed as a percentage of revenue. The higher the percentage, the more profitable your business.
Refund Rate: The percentage of total sales that resulted in refunds. A high rate might indicate quality issues, incorrect descriptions, or other customer dissatisfaction.
Avg Days to Sell: The number of days, on average, that it took to sell an item after listing it.
Expense Ratio: This ratio tells you what percentage of your revenue goes toward expenses. A lower ratio means you’re keeping more of your revenue as profit.
Commission Expense Ratio: How much of your revenue is paid out in commissions.
Inventory Turnover Ratio: This measures how many times you sell and replace your inventory within a period. A higher number means faster sales, which is usually a good thing.
Time from Acquisition to Listing: The average number of days it takes you to list an item after acquiring it.
ROI on Inventory: How much profit you earn for every dollar spent on inventory.
Notes #
- The revenue vs. profit chart might look like the one on the Month tab, but the chart here is for all revenue and expenses, not just related to sales, and it shows trendlines so you can better assess how your performance is changing over time (you ideally want to see trendlines with an upward slope by year-end).
- The advice offered in the Feedback column is general advice that relies on common industry standards and may or may not apply to your business. While it will be applicable to most businesses, you should still use discretion when trying to implement the suggestions.